Coming up with what keywords to track is one of the basic requirements for an SEO campaign, but it can also be one of the most challenging aspects. This is especially true for beginners, but even experts can still struggle with harvesting the right keywords for a niche. Today’s topic is all about that basic SEO challenge – coming up with quality keywords to promote for your website.
To help SEO professionals with keyword ideas, the marketplace has come up with various keyword suggestion tools over the years—some have been accurate, but others less so. In my examples, I will be referencing one of the best keyword suggestion tools on the market today, and that is PRT’s Keyword Suggestion Tool.
What the Keyword Suggestion Tool does is very simple: it suggests relevant keyword ideas based on the keywords that you’re already tracking with your SERP tracker. The best way to illustrate it is to simply show you, so here’s a website I’m currently tracking with PRT: nutritionexpress.com. It’s an e-commerce website specializing in supplements. This is a tracking attempt just for the sake of example, that’s why it’s only four keywords:
Now here’s what the Suggestion Tool can come up with for one of those keywords (click on the image to see the full version):
As you can see, for just ONE of keywords I’m tracking, this tool suggested HUNDREDS of additional relevant keywords for my website. You can only imagine the possibilities when you are tracking more keywords. So, even if you don’t have a lot of keyword ideas at the beginning, what’s great about this tool is that you don’t need a lot. Even four keywords can yield hundreds of related keywords. Another important aspect behind PRT’s Keyword Suggestion Tool is its suggestion algorithm. It suggests actual relevant keywords with search volume that can bring traffic based on real, in-depth search engine usage patterns of that niche instead of just compiling arbitrary combinations.
At the bottom, you can see three options to add those keywords for tracking with PRT. The idea behind this is to give each keyword the widest tracking scope possible since all these ranks will likely be different on these fronts.
Another great thing is that you don’t even need to know of a single relevant niche keyword to start. In the previous article, I showed you several ways to come up with what power keywords to track in a niche just by researching existing high-ranking websites in that niche with the Ranking Discovery Tool:
You can discover up to thousands of relevant keywords for any niche almost from scratch. The suggestion tool is a much needed supplement to bulk up your keyword bank. It is, in fact, an augmentation tool. If used correctly, Keyword Suggestion (along with Ranking Discovery) can lead you to a successful full coverage of almost any niche on the Internet. Having that capability within two adjacent tools also saves time, since you’ll have all your keyword sources in one place. You also won’t be wasting time and effort coming up with keyword ideas completely on your own.
Let’s say you get a client who’s clueless about what keywords he needs you to promote for his website. A quick use of PRT’s two keyword tools will reveal far more insights than any client can, anyway. Impress your client to begin with by showing him all the amazing relevant keywords you can promote for him. Show him the full picture of his niche.
Keyword research is necessary for all levels of SEO expertise, but if you’re just starting your journey into SEO, you must be wondering why you would need so many keywords. Well, it’s not even so much about the quantity as it is the quality – you need to be aware of as many relevant keywords for your website and niche as possible. It’s a must if you strive to cover all the bases and have a healthy approach toward your SEO goals. You might choose to focus on and directly promote just 10% of those keywords in the end, but knowing the entire picture will also allow you to wisely choose which 10% to pursue, and that will allow for room to expand and promote even more keywords in the future if necessary.
Coming up with the right keywords to target is one of SEO’s most basic steps and one of the foundations of SEO. Even if you choose an SEM and non-organic marketing approach, it’s something that’s at the core. Many beginners tackle SEO haphazardly without even understanding the value of long tails and keyword diversity, and they unsuccessfully go after just a few highly competitive “big” keywords, neglecting the valuable long-tail keywords they should be pursuing. They end up thinking that gaining organic traffic is an impossible task, and they give up. A long-tail keyword, for those who don’t know, is any keyword consisting of three words or more (e.g. “best low budget smartphone 2017”)
To continue with the previous example of our supplement website, a “big” main keyword here will be “supplements.” With hundreds of thousands of monthly searches, it’s very hard to rank. The problem of “supplements,” in regards to an e-commerce site, is that a person who searches for supplements might just be in casual browsing mode or looking for some general info regarding supplements with no interest to buy. So, even if nutritionexpress.com, an e-commerce website, will rank number one for this keyword, how much business can they possibly expect to get from it? Not much, most likely.
We need a more relevant keyword here, such as “best muscle building supplements,” a long-tail keyword with considerably less search volume than “supplements.” A person searching for the best muscle-building supplements has probably already decided he wants to buy some, and he wants the best. It’s higher quality and more relevant than “supplements” in this case. Another valuable long-tail example: “cheap online supplement store” – a great keyword that can bring traffic (if your store is actually cheap and that’s the angle you’re going for) of paying customers looking to buy. As a rule of thumb, a low search volume combined with high-quality long-tail keywords usually translates to better business than general, high-search-volume “big” keywords. The narrower and more specific your keyword, the less competition you will probably have and the higher quality organic traffic you will draw.
Also, most long-tail keywords have a far better conversion rate. Big keywords might have a great search volume on Google, and aspiring to conquer and dominate a niche is welcome and all, but would you prefer 0.01% of 10,000 or 10% of 100? A single high-paying customer that came from a very narrow long-tail keyword might be better than 10 low-paying customers that came from a more popular keyword. It’s your job to figure out which keyword fits your business best and which one is the best to promote. Basically, quality beats quantity in most cases as far as keywords go. When you have a wide variety of relevant long-tail keywords spread out in front of you, it’s much easier to choose the ones you need. Keywords you didn’t even think about might pop up, while others might simply give you future ideas.
A wide knowledge of diverse niche keywords can also be used for upselling on additional relevant keywords for an SEO campaign, even if you’re already working with existing clients. They might be interested in the 10 keywords they came up with and know about (their basic knowledge is sometimes a hurdle if they think they know better than you), but it’s your job to let them know of the wider scope of possibilities which will help them and you grow.
Whether you’re an SEO beginner, an amateur, a big agency, or just a website owner dabbling in some SEO to get ahead, the Ranking Discovery Tool and Keyword Suggestion Tool used together is a must-have solution. Now that you have the ABCs of these two awesome tools to help you along the way, you are ready to go out there, grow, evolve and conquer! Give it a try today: