The importance of UI fluidity and data management solutions in a SERP tracker

How easily can you control and edit your data with your SERP tracker? Is the user interface fluid and intuitive, allowing easy data modification, or is it cumbersome and too time consuming for even the simplest task, such as adding a new keyword for tracking? Today’s post is all about that.

Part of PRT’s new upgrades revolves around making data management as easy as possible for new and advanced users alike. Here are 8 data management principles and solutions that will make your SERP tracking experience smooth and pleasant:


Editing ranking data with ease – Once you’ve added keywords and ranks for tracking, you can always edit them. There is no need to delete and re-add them. The editing process is simple and fast – just go to Edit URL and choose the website for the keywords or ranks you want to modify/update.

You can edit search engines, device types, location, and any property associated with the term other than the term itself. This is a very important principle to look for in a SERP tracker as it makes data management easy and efficient.


Trash – While some SERP trackers on the market won’t allow you to keep deleted data, PRT has the Trash feature which acts similarly to the recycle bin in Windows – it’s a reservoir of deleted ranking data that allows you to bank it for a possible later use without losing it. The trashed data is not being actively tracked by the system, so it doesn’t take up any resources, and it can easily be restored to its original position or deleted permanently. To find the data you need, the Trash page has a search filter that can easily locate a trashed term – it can be a broad search if you’re not sure what you are looking for or if you need to restore several terms, or it can be a narrow search to find exactly what you need.

The Trash feature allows you to manage your ranking data more effectively, especially if your budget is limiting you to a certain monthly plan:

For example, here are the stats for PRT’s Gold monthly plan (the most common monthly plan):

$119 USD

Track up to 3,500 ranks

Unlimited amount of URLs

Unlimited amount of white label reports

2 updates-on-demand per day

5 sub-accounts

MyRanks client app with an unlimited amount of users

21,000 trash quota

As you can see, although you have a limit of 3,500 ranks that you actively track, you can have 6 times as many ranks on standby, increasing your overall potential of historical data to 24,500 ranks! You can manage your account in a smart way and cycle your ranks according to your strategy without raising your monthly plan. Although not as efficient as actually leveling up your monthly plan, you can see how it can be a convenient temporary solution.

The Trash feature also allows you to have a type of archive to keep track of which ranks became depreciated or keep a history of past SEO campaigns.


Order – One of the key elements for ideal data management that we’ve mentioned in the past is having organizational properties and solutions built into the tool. PRT has 3 types of organizational properties:

Groups – These mark URLs. Example: If you track several websites for a particular niche, let’s say supplements e-commerce, you can create a group called “Supplements” and view all the relevant data for that group, excluding data from irrelevant campaigns.

Tags – These mark keywords and ranks. Example: You can tag every mobile rank with a tag called “Mobile” and view all the mobile ranking data for that tag in just one click. You can also use several tags for a single rank—so in the previous example, you could also tag some of the mobile ranks with an additional long-tail tag, differentiating them even more from the group.

Saved Filters – a highly customizable way to view data. You simply define which data you want to see under one category. Example: You can define a filter to show ranking data which includes all the “Mobile” tags under the “Supplements” group that only have higher than top20 positions on Google Canada and call the filter “Canada Top20.” The beautiful thing here is that emerging ranks which fit the criteria will be added to this filter!

Eye Navigational Tool – After you have assigned groups, tags and saved filters to your ranking data, you can easily navigate your account by pressing this eye icon:

which will immediately reveal the elements that you set up:

Clicking an element will show you the relevant data of that element. The eye is visible and can be accessed from every page. Having quick navigational access to chosen chunks of data can save tons of time, making for a fluid, convenient user experience.

These were just some examples of use. You can use it any way you like to keep your data organized and easily accessible. Read more about that here:

12 Awesome Organizational Properties Every SERP Tracker Should Have


Simplicity to complexity – You decide how much data to see. PRT’s data table showing your ranking data can be customized to show the full scope or just the basics you deem relevant based on your preferences. There a total of 16 different table column types showing different properties of your ranks:

Term – the keyword
Type – mobile or desktop, local or global, etc.
URL – the website being tracked for this keyword
Device type – tablet, iphone, android, etc. Believe it or not, these seemingly subtle differences can actually make up different ranks.
Language – the language of the Google UI the search is being made from (makes for even more accurate results if specified)
Location – the rank you see is the rank people from this location see when they search your keyword
Rank – the current updated rank
Day – what the current rank was 24 hours ago
Week – what the current rank was a week ago
Month – what the current rank was a month ago
Engine – the search engine of that rank
Base – the rank when tracking first began
Top – the top position the rank has reached in its entire tracking run
Local – local search volume for that keyword
Global – global search volume for that keyword (very valuable data considering the scarcity of it these days)
Tags – shows the tags associated with this keyword

You can choose to see the whole 16 columns if you have a high resolution screen (or you don’t mind side scrolling), or you can have the table just show any one column without the others!

15 table columns:

9 columns:

5 columns:

You can also rearrange the column order any way you like and have the rank show first for example and the term in the last column:


SNR (signal to noise ratio) – Simply put, how much pure signal you are getting per noise. This is a measurement ratio in many fields, but in this case it refers to how cluttered the UI is with information. Is the UI ‘clean’ and all the data you need to view easily discernable with a glance, or do you need to strain your eyes to pick it from a noisy collection of data overflow? Ideally there should be as little noise as possible. PRT is well aware of this and always strives to make its UI as noise free as possible, even with the ever-evolving complexity of SEO.

Are you getting more noise than signal?


Easily customizable and versatile ranking reports – Generating ranking reports is a foundational and basic feature of a SERP tracker. Much like the data you see in your PRT data table, the reports can also be customized to show either the bare minimal amount of data (just the essentials such as keyword) or an advanced data table. A simple setup is good for a client that just wants the gist of his report, and the other is for an SEO savvy client or a colleague (or to send to yourself) showing every relevant piece of data attached to a rank, with a relevant graph illustrating the rank’s progress.

The reports are 100% white label: They can be customized to have your company’s details and logo instead of PRT’s, comments with images can be added in the header and footer of reports, and it can all be saved as a report template. You can define an unlimited amount of different templates to suit your and your clients’ needs!

Using white label reports is a huge advantage for SEO experts and agencies. PRT has a wide variety of different reports! Read all about PRT’s white label reporting solutions here:

The 11 types of SEO ranking reports you absolutely must know (+special premium features)


Sub-accounts – Sub-accounts are smaller PRT accounts, each with a unique username and password, branching out from your ‘main’ account. You set the usernames and passwords via your main account. Each sub-account can be assigned limited authorizations. A great way to manage your ranking data is to compartmentalize and divide it into sub-accounts. If you have several people working with you (or for you), they each can have their own sub-account with their own delegated tasks and data to manage. This is the ideal solution for SEO agencies. Sub-accounts are naturally smaller and more easily manageable than the main account. You can also define sub-accounts with varying levels of data complexity. The choice is yours. More on that here:

How PRT’s sub-accounts can advance your SEO business and optimize your workflow


Toolbar – A toolbar is a common feature in UIs of many SEO tools. The toolbar should be simple to understand and navigate. PRT’s toolbar is the frame of the UI. It can be hidden, partially visible or fully visible, and it makes every feature and function in PRT easily accessible at any time from any page.


So does your current SERP tracker have fluent controls? A good SERP tracker should have some level of data management solutions, so if it doesn’t, consider a change to one that does. As an industry standard SERP tracker, PRT will continue to improve and make the user experience even better while giving you the best SERP tracking on the market and focusing on what counts: usability, functionality, SEO and ranks. Give PRT a try today, and upgrade from coach to 1st class for a smooth ride tracking your important ranking data. You can see for yourself that managing your ranking data doesn’t have to be a hassle!

Befriend your SERP tracker