Entries by Max

It’s 2019. Why in the World Does Clickbait Still Work?

We all know the trick, we’ve seen it a million times, most of us are very aware of fake news, and yet clickbait remains. Worse yet, even while being fully aware of the entire charade, it still somehow manages to rope us in and works on even the shrewdest of consumers. I mean, sure, that […]

How Google Business reviews influence your local search engine ranks

One of the major benefits of having your business listed in Google’s business results is that they can show user reviews. Reviews can be a great way to give your business a boost and acquire actual customers. A person that is actively checking out reviews, is probably already interested in purchasing that product or service, […]

Find out if your websites are properly optimized for Google – FREE of charge! A real limited time offer.

How? By using our new, ridiculously detailed and fast, Site Audit Tool.   “Free”.   “Limited time offer”.   These terms are thrown around very loosely and can be seen in marketing content everywhere.   We’ve all seen them, and we’ve all been there before. Nothing makes our brains scream “yeah, right!” like those terms. […]

The History and Importance of the Mythical Backlinks

One of the first terms anyone encounters when taking their first steps into SEO is “backlinks”. Also known as inbound links, backlinks are a powerful ranking signal that, if mastered, can boost a page’s popularity and make its organic search engine ranks skyrocket. But how did they become so important, and what’s the best way […]

The 6 biggest OUTDATED rank tracking industry standards

There is a problem with industry standards in general. This can be seen in any field, not just SEO and SERP tracking Google and other search engines.   Industry standards are a connecting thread. They’re a baseline of minimal required quality. You might be above a certain industry standard, or you might fall in line […]

The 2019 Layer Cake of Google Ranks

We often discuss here on our blog how a Google rank is more complicated than most think and how important it is to track it correctly.   Many still conceive the Google rank by outdated standards, and as a result end up choosing low-quality SERP trackers that incorrectly track their website progress.   Google has […]

23 Tips on How to Write Better Titles for Your Ads and Web Pages

The clickable title is the most common link on the internet. Titles that managed to get our attention make up the majority of our clicks.   The title is the first step in the door of the customer’s perception: it’s the thing that determines whether or not someone proceeds to see your content. You might […]

The Magic Marketing Power of Customer Reviews

We all know those shiny review stars that we encounter on the internet, and especially on Google’s SERP. They help us choose a hotel and get the best Bluetooth speaker.   There’s just something very appealing in seeing a row of 4-5 stars and something unattractive about anything with 3 stars or less.   Think […]

Should You Use Clickbait Titles? Pros and Cons

The SEO and marketing gig is a tough racket. There’s plenty of competition, and even if you dwell in a lucrative niche that isn’t teeming with too many players, you still need to get people’s attention.   Here’s the bottom line: you need to be able to entice people to check out your content if […]