How to tailor SEO ranking reports for any type of client

Sending search engine ranking reports to clients is a fundamental part of being a professional SEO expert, and it’s also an important part of maintaining positive, healthy customer relationships. Informing your clients with regular reports shows your clients the progress that’s been made and that their trust and money are being well directed. Instead of […]

Manage your SEO campaigns like never before with PRT’s TermNotes feature

An average SEO or SEM campaign might require you to track hundreds of different terms, even if you’re only promoting a few dozen keywords. This is because Google’s personalization algorithms make every webpage rank differently, depending on search conditions for any given keyword. These conditions are dominantly location-based and platform-based. Each person’s search results are […]

Why are some SERP trackers more precise than others?

We always mention that SERP trackers are a far more accurate, reliable and efficient way to track your ranks than doing **manual rank checking, and that is true, but why are some SERP trackers more reliable than others? Today, we will go further into the inner mechanisms of how SERP trackers operate and reveal the […]

Why Google’s latest change is another nail in the coffin for manual rank checking

We’ve mentioned on numerous occasions that manual rank checking is less reliable, less effective and less accurate than using a good SERP tracker, and it’s actually useless for certain types of rank tracking. But Google’s recent change further solidifies the ineffectiveness and unreliability of manual rank checking for just about anyone. Although a self-serving statement, […]