Why are some SERP trackers more precise than others?

We always mention that SERP trackers are a far more accurate, reliable and efficient way to track your ranks than doing **manual rank checking, and that is true, but why are some SERP trackers more reliable than others? Today, we will go further into the inner mechanisms of how SERP trackers operate and reveal the […]

Why Google’s latest change is another nail in the coffin for manual rank checking

We’ve mentioned on numerous occasions that manual rank checking is less reliable, less effective and less accurate than using a good SERP tracker, and it’s actually useless for certain types of rank tracking. But Google’s recent change further solidifies the ineffectiveness and unreliability of manual rank checking for just about anyone. Although a self-serving statement, […]