Should you use clickbait titles? Pros and cons

The SEO and marketing gig is a tough racket. There’s plenty of competition, and even if you dwell in a lucrative niche that isn’t teeming with too many players, you still need to get people’s attention.   Here’s the bottom line: you need to be able to entice people to check out your content if […]

How the notorious clickbait title came to be (+how to monitor your webpage titles properly on Google)

The clickbait title. This recurring theme in internet articles (that we’ve sort of gotten used to) seems to be the industry standard in one form or another. Some are posted by honest attention seekers, while others are downright misleading scam bait.   The definition of “clickbait”, according to the Merriam Webster Dictionary: Something (such as […]

You can now reveal the monthly search volume of ANY keyword for all the major search engines (even Amazon and YouTube!)

One of the most important elements to know about any keyword in any search engine is its monthly search volume. It shows you how many people are actively searching for that particular term, and with that information, you can make an educated decision to either pursue promotion for that keyword or choose another.   Knowing […]